The Hallmark Principle

The Jean Arnold Group defines the Hallmark Principle today as the dedication to the unique vision of ownership and the commitment to the standards by which their work will be measured.  As in the 13th and 14th century, the Hallmark Principle of the Ownership is used as a touchstone to provide stability in decision making and to ensure that vision and quality standards are consistently upheld.

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Jean Arnold Group & the Hallmark Principle

In 1998, Jean L. Arnold began writing a new definition and understanding of Strategic Brand Positioning for the luxury tier of the wine business.  Jean has spent more than two decades committed to creating image and positioning for some of the highest quality wine producers in the world.  The concept of the Hallmark Principle for the wine industry has been developed and trademarked by the Jean Arnold Group as a specific method of working together with winery ownership to establish an authentic point of differentiation and focused brand position.
 
The term Hallmark is taken from the book “English Goldsmiths and their Marks” which describes the unique symbols of the 13th and 14th century Guild of Goldsmiths.  These distinguishing symbols were used to mark, for the realm, the highest quality of the craftsman’s artistic work.
 
The Jean Arnold Group defines the Hallmark Principle today as the dedication to the unique vision of ownership and the commitment to the standards by which their work will be measured.  As in the 13th and 14th century, the Hallmark Principle of the Ownership is used as a touchstone to provide stability in decision making and to ensure that vision and quality standards are consistently upheld.